How are cheap guitars priced so low?

by GuitarDomain

The majority of more affordable instruments are made overseas, primarily in Asia. Back in the day it was Japan who led the way for affordable production guitars, but as their economy developed and their workforce rightly expected wage rises brands started to look further afield: South Korea, Taiwan, China, Indonesia, Vietnam, India, the Philippines. 

This migration is always about money – the cost of building an instrument so it remains competitive in its destination market. Fender, like Martin and Taylor, has long produced guitars in Mexico for its lower-end ranges; it’s their ‘overseas’.

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